Marriott International has long been a leader in the hospitality industry, boasting a vast portfolio of properties across the globe. In recent years, the company has expanded its footprint even further with the introduction of Marriott Bonvoy, a loyalty program designed to reward frequent travelers. With both the Marriott brand and Marriott Bonvoy playing significant roles in the hospitality world, it’s important to understand the key differences between the two. In this article, we’ll delve into the three main distinctions between Marriott as a hotel brand and Marriott Bonvoy as a loyalty program.
Table of Contents
Marriott as a Brand versus Marriott Bonvoy as a Loyalty Program
Marriott International is a global hospitality company that operates a diverse range of hotel brands, including luxury, premium, select, and longer-stay properties. Founded in 1927 by J. Willard Marriott, the company has grown to encompass over 30 distinct brands, such as The Ritz-Carlton, St. Regis, Westin, Sheraton, and Residence Inn. Each brand caters to different types of travelers and offers unique amenities and experiences, but all share the Marriott commitment to exceptional service and hospitality.
On the other hand, Marriott Bonvoy is the loyalty program offered by Marriott International. Launched in 2019, it replaced three previous programs (Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred Guest) and unified them under one umbrella. The program allows members to earn points by staying at Marriott-affiliated properties, making purchases with a Marriott Bonvoy co-branded credit card, or participating in various partner promotions. Members can then redeem their points for free hotel stays, room upgrades, travel experiences, and more.
In summary, while Marriott refers to the overarching hotel company and its various brands, Marriott Bonvoy is the loyalty program that allows members to earn and redeem points for stays at Marriott-affiliated properties.
Benefits and Amenities: What Marriott Offers versus What Marriott Bonvoy Provides
When staying at a Marriott property, all guests can expect a high standard of service, cleanliness, and comfort. Depending on the specific brand and location, amenities may include fitness centers, swimming pools, on-site dining options, and business facilities. However, it’s essential to differentiate between the benefits that come standard with a Marriott property and those provided exclusively to Marriott Bonvoy members.
As a Marriott Bonvoy member, you can enjoy a variety of perks based on your membership level, which is determined by the number of nights you’ve stayed at Marriott properties or the points you’ve earned. There are six membership tiers: Member, Silver Elite, Gold Elite, Platinum Elite, Titanium Elite, and Ambassador Elite. As you progress through the tiers, the benefits become more substantial, ranging from free Wi-Fi and late checkout to complimentary breakfast, room upgrades, and access to exclusive lounge areas.
Some of the most noteworthy Marriott Bonvoy benefits include:
- Point earnings: Earn points for each stay at a Marriott-affiliated property, with the number of points earned per dollar spent increasing as you climb the membership tiers.
- Bonus points: Receive additional bonus points based on your membership level, further accelerating your point earnings.
- Free Night Awards: Redeem points for free nights at participating Marriott properties worldwide, with no blackout dates.
- Room upgrades: Depending on availability and your membership tier, enjoy complimentary room upgrades to enhance your stay.
- Elite Welcome Gift: Receive a special gift upon check-in, which could include bonus points, breakfast vouchers, or other amenities.
- Late checkout: Extend your stay with late checkout, allowing you more time to relax or explore your destination.
In essence, while Marriott properties offer a range of amenities to all guests, Marriott Bonvoy members can access additional benefits and perks that enhance their travel experience. These perks are designed to reward frequent travelers and incentivize loyalty to Marriott properties
Booking Options: How Marriott and Marriott Bonvoy Differ in Reservation Processes
When it comes to booking a stay at a Marriott property, you can do so through various channels, including the Marriott website, a travel agent, or third-party booking platforms like Expedia or Booking.com. However, it’s important to note that there are key differences in the booking process and potential benefits when using Marriott Bonvoy.
By booking directly through the Marriott website or the Marriott Bonvoy app, members can take advantage of exclusive offers and promotions, such as discounted room rates, bonus point offers, and package deals. Furthermore, direct booking ensures that you’ll earn points for your stay and be eligible for elite benefits, as third-party bookings may not qualify for these perks.
The Marriott Bonvoy app also streamlines the reservation process, allowing you to search for properties, compare prices, and book your stay with just a few taps. In addition, the app offers mobile check-in and check-out, mobile room keys, and the ability to chat with hotel staff for any questions or requests during your stay. These features are exclusive to Marriott Bonvoy members and help create a seamless, personalized travel experience.
In summary, while you can book Marriott properties through various channels, Marriott Bonvoy members enjoy the greatest benefits and convenience when booking directly through the Marriott website or app.
Final Thoughts on The Differences Between Marriott and Marriott Bonvoy
Understanding the differences between Marriott as a hotel brand and Marriott Bonvoy as a loyalty program is crucial for travelers seeking to maximize their experience and rewards. In essence, Marriott represents the overarching hospitality company and its diverse range of hotel brands, while Marriott Bonvoy is the loyalty program that offers members exclusive perks and the opportunity to earn and redeem points for stays at Marriott properties.
By recognizing the unique benefits and amenities provided by both Marriott and Marriott Bonvoy, travelers can make informed decisions about where to stay and how to leverage their loyalty program membership for the best possible experience.
So, whether you’re a casual traveler exploring new destinations or a road warrior who calls Marriott properties your home away from home, there’s something for everyone in the Marriott family of brands and the Marriott Bonvoy loyalty program. Happy travels!